Flying Bridges Client: We Create the Bridge to Giving

FLYING BRIDGES & The Jane Goodall Institute, China back to case studies

Established in 1977, The Jane Goodall Institute is committed to wildlife research, educational programs and the conversation of natural habitats. JGI China’s 10 year visionary plan is that the people of China will be informed sufficiently to consider the environment and all living things in their daily actions. Their philosophy is teamwork and their efforts strive for:

Citzens understand the importance of conservation and sustainability and are aware of their individual roles to improve conditions for all living things and their environment,
National, provincial and local governments work to foster conservation and education in environmental preservation, human welfare and animal protection, and
Strategic partnerships are made to implement programming in Dr. Goodall’s three areas of hope: environment/humans/animals

Flying Bridges worked with the JGI board to assess and strengthen their program development strategy and leverage the annual visit of Dr. Goodall to execute the strategy.

A Unified Approach
The Jane Goodall Institute engaged Flying Bridges to assess and consult on a program development strategy that aligned organizational goals and resources and to design and execute a comprehensive campaign to realize the measurable outcomes that will implement this strategy.

Flying Bridges worked closely with the Jane Goodall Board and staff to strengthen existing and identify new program opportunities and deliver a strategic campaign to realize these opportunities in Beijing, Shanghai and Chengdu. Flying Bridges worked with the JGI executive staff to:

Assessed organizational goals and ability to meet those goals
Performed a needs assessment of students, teachers and governmental organizations to identify gaps and program opportunities,
Clarified and aligned social investment objectives of existing corporate partners,
Established a roadmap with quantifiable markers to execute strategy,
Created and delivered the “Make a Difference” Campaign designed to realize the measurable short term outcomes that trigger long term change, and
Stimulated grassroots interest through active media involvement in the Campaign.

Business Outcomes
Quantifiable assessment and evaluation of the Campaign cited:

Expanded geographical reach and number of school based programs and students enrolled within programs,
Increased governmental, corporate and civil society partnerships,
Secured grassroots engagement through a campaign media strategy that targeted a diverse audience,
Attracted two new board members to expand media and corporate representation,
Exceeded Campaign’s expected financial ROI, and
Rebranded JGI to communicate “China” focused outreach, advocacy and programs achieved through cross-sector collaborative partnerships.

Client: The Jane Goodall Institute, China

Challenge: Improve social impact of organization by developing a program strategy that expands geographic reach, participant enrollment and scope of activities.

Solution: Establish a development strategy to include a quantifiable roadmap and design a comprehensive campaign, leveraging Dr. Jane Goodall’s visit to China, to realize the short term measurable outcomes that will trigger long term systemic program change.

Results: Expanded geographic program implementation and increased student enrollment into school based programs. Strengthened corporate and government sector financial and in-kind commitment. Increased number of civil society partnerships to provide more comprehensive programming scope and depth.

Related Information
Visit the Jane Goodall Institute, China: for more information.

Visit the Jane Goodall Institute for more information.