Flying Bridges leveraged the strong representation of both narrative and documentary films that highlight relevant and timely issues to improve the Festival’s social mission.
A Unified Approach
To develop, implement and manage an operational and communications strategy and take advantage of a diverse mix of events and strong film platform the Pentium Fund engaged Flying Bridges as its social investment advisor and production team.
Flying Bridges worked closely with Pentium Fund organizers, Festival Program and Creative Director and their Media Relations Team to build alliances with corporate CSR representatives, local businesses, film directors, Monte Carlo government agencies and associations to establish outcomes, create design and execute social investment opportunities:
- Identified and developed strategic alliances,
- Clarified and aligned social investment objectives of each participating stakeholder,
- Tailored venue to meet those objectives,
- Included association and CSR representatives in press conference, and
- Raised funds for associations.
Business Outcomes
The operational strategy delivers a number of benefits for the Monaco Film Festival, including:
- Strengthened branding by increasing presence of social investment partners in press conferences, PR materials and events,
- Increased audience and press engagement at film screening events through interactive discussion and debate led by filmmakers and social investment partners,
- Access throughout the Festival to social issue information and “how to get involved” action steps,
- Provided opportunities for corporate stakeholders to highlight their social investment efforts at private press screenings and event sponsorship, and
- High profile article published by global media sponsor Variety magazine stressing social investment mission.
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Client: Pentium Fund
Challenge: Improve social impact of Festival by streamlining film and charitable activities and increasing audience and media engagement.
Solution: Develop, implement and manage operational and communications strategy that takes advantage of diverse festival platforms such as film screenings, cocktail parties, side events, and GALA evening. Identify potential partnerships and stakeholders working in Monte Carlo and the surrounding area.
Results: Creation of tailored, event specific messages and objectives and integrated CSR business opportunities and non-profit organizations into existing Festival activities enabling the audience, sponsors and media to increase social awareness and active engagement.
Related Information
Visit the Monaco Charity Film Festival for more information.
Visit the Pentium Fund for more information. |
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